Tonight’s the night that the Dallas Stars reveal their new logo and uniform. What a relief!
I’m part of their Season Ticket Holder Council. (And really, I can’t tell you how cool it is that we have our own tab on the ‘Team’ pull-down menu.) As part of the Council, I got to see the new look a few months ago.
We had to keep it quiet. They had mentioned non-disclosure agreements to the Council before, but no one actually asked us to sign. But when it came time to show us the logo and new jerseys, we had to sign it on the spot, and they collected them before they’d show us anything.
In fact, I took it so seriously that I didn’t even mention to anyone that there was a new logo. The word had gotten out long before that there would be new jerseys (and thank goodness, too — I’m pretty sure everyone was good and sick of those boring black home jerseys with just the word “Dallas” on the chest). But no one seemed to know that the logo itself was changing, so I kept quiet about it until Dallas Morning News sports guy Mike Heika tweeted about it at the end of April.
At that Council meeting, the guy responsible came into the room empty-handed and looked around, making sure that Stars CEO and President Jim Lites was actually in the room, and aware that we were going to see it. The guy left, and came back with a rendering of a player wearing the new uniform. Meh. Didn’t care for it.
